Excel Template: Merchandising Company

Excel Sheet Template — Company Performance Overview

This Excel Sheet Template is designed to help founders quickly understand how their company is performing — without getting lost in complex accounting details.

Inside the file, you’ll find:

• Main Plan Sheet: connects everything together — from the income statement to the cash flow — giving you a clear snapshot of your company’s overall performance.
• Income Statement: tracks revenues, expenses, and net profit in a simple and intuitive way.
• Cash Flow: shows how money moves in and out of your business, helping you plan and manage liquidity effectively.
• Company Sheet: this is where you can input your company’s key details and units.You’ll find cells with clear labels and notes — just follow the instructions written inside the file.When you see the cell labeled “Leave me alone”, don’t touch it — it’s automatically calculated for you.

In addition, you’ll find a dedicated section for KPIs — key performance indicators that help you evaluate your company’s financial efficiency.

You’ll be able to calculate metrics like:

• Return on Assets (ROA)
• Return on Equity (ROE)
• Customer Acquisition Cost (CAC)
• Customer Lifetime Value (CLV)

Each KPI comes with its equation clearly written so you can calculate it yourself and truly understand what drives your numbers.

The goal is simple:

To give founders a smart, quick, and organized way to read and interpret their company’s numbers — all within one Excel sheet.